Know CANCER For No CANCER

THE PROBLEM

There is an increasing prevalence of cancer in the country and globally. The second leading cause of death in the world is cancer which has caused an estimated 9.6 million deaths in 2018. In Malaysia, the fourth primary cause of death is cancer which have contributed to 12.6% of all deaths in government hospitals and 26.7% in private hospitals. The percentage of cancer cases detected in Stages 3 and 4 rose from 58.7 percent from 2007 to 2011 to 63.7 per cent in 2012 to 2016. The rise in the cancer cases in Malaysia has been attributed to the lack of public awareness and access to early detection and treatment as stated by the Health director-general Dr Noor Hisham Abdullah in the International Society of Surgery’s (ISS) World Congress of Surgery 2019. In addition, the problem of insufficient funds for cancer research in Malaysia is still prevalent despite having a cancer research organization.

THE SOLUTION

In this campaign and project, we will be creating social media content to be posted on both our social media (Instagram and Facebook). This is mainly to promote health via raising awareness about cancer and Cancer Research Malaysia as well as the importance of early detection. 

Cancer Research Malaysia, the organisation which has supported us in this project, has been seeking for funds for their research in cancer. Hence, via this project, we hope that we are able to contribute towards cancer research via this online crowdfunding.

Below shows the activities and posting that we will be doing for the 5-week project:

Week 1 (14th September to 20th September 2020)
• Prevalence of Cancer in Malaysia
• Cancer statistics
• Instagram poll on cancer (to assess public awareness)
• Letter C campaign

Week 2 (21st September to 27th September 2020)
• Early detection of cancer
• Celebrities who lost to the battle with cancer
• Memory flip card game

Week 3 (28th September to 4th October 2020)
• Causes of cancer
• Cancer Research Malaysia: Asian Centric Genetics & Cancer
• IGTV Video on signs & symptoms of cancer

Week 4 (5th October to 11th October 2020)
• Debunking myths on cancer
• Cancer Research Malaysia: Drug repurposing & Working with global team
• Cancer Bingo

Week 5 (12th October to 18th October 2020)
• Celebrities who survived cancer
• Cancer Research Malaysia: Making drugs & genetics accessible
• Workshop/Talk with Cancer Research Malaysia
• Final Poll

THE IMPACT

• Increased awareness about cancer, early detection and treatment via poll and quizzes

• Fund raised for cancer research via online crowdfunding and donation (RM500)

• Activity & Workshop attendees way forward for making contribution to cancer research

• 200 people from the public attended and participated in activity, workshop and campaign

Goal Breakdown

Goal 1 - Supporting breakthrough research in cancers. Amount Needed: MYR200.00

Goal 2 - Research in new cancer prevention and treatment options. Amount Needed: MYR200.00

Goal 3 - Healthcare services (eg. genetic counselling). Amount Needed: MYR200.00

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